Media Interactive y Think Tank Tren Digital, se unen para liderar la investigación digital en Chile

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Media Interactive,  agencia digital con más de 15 años en el mercado y empresa parte de Omnicom Media Group, reconocida por trabajar en ideas que generen valor a las personas e impacten los negocios de sus clientes, se une al Think Tank Tren Digital de la Facultad de Comunicaciones de la Universidad Católica.

La alianza busca desarrollar investigaciones sobre las nuevas tendencias digitales respecto a cómo las nuevas tecnologías de información impactan cada una de las distintas industrias con nuevos modelos de negocios,  y cómo eso afecta los comportamientos de los usuarios frente a nuevas plataformas y posibilidades digitales.

El primer estudio realizado entre Media Interactive y Think Tank tituladoThe Netflix Way of Life”, es una investigación que midió y sistematizó el impacto de las series y de los nuevos modelos de generación de contenido en la vida de los chilenos reveló que el 90% de las personas con internet consume series de forma periódica, y la mitad de ellos afirma ver maratones todas las semanas. Incluso un tercio de los entrevistados señaló que las series influyeron más en decidir qué carrera estudiar que las opiniones y profesiones de sus familiares. Este estudio fue presentado en la Universidad Católica a distintos ejecutivos de empresas  y profesionales del marketing digital

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