R/GA presenta NIKEiD VR Studio

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Una experiencia de Realidad Virtual para personalizar tu zapatilla.

Con motivo del lanzamiento del Nike Kicks Lounge en el Mall Costanera Center de Santiago de Chile, R/GA LATAM presenta una experiencia única de realidad virtual: NIKEiD VR STUDIO.

Desde fines de octubre, quienes visiten la nueva tienda de Nike, podrán personalizar sus zapatillas tal como lo hacen con NIKEiD en Nike.com pero inmersos dentro de un ambiente 3D utilizando la exclusiva tecnología VR del HTC Vive.

Con el NIKEiD VR STUDIO los usuarios podrán personalizar desde los cordones y la suela hasta la capellada de la zapatilla, convirtiéndose en diseñadores de su propio calzado. Una vez realizada la experiencia, accederán a un link de compra para ordenar la zapatilla customizada.

Bruno Rovagnati, SVP Managing Director de R/GA LATAM comentó: “NIKEiD VR Studio es una muestra real de cómo trabajamos en R/GA con herramientas de realidad Virtual, para crear nuevos sistemas de interacción que generan valor y engagement para la marca. Además, en la primera semana desde la instalación de la experiencia en la tienda, NIKEiD Chile duplicó las ventas de la zapatilla Roshe 2”.

Por su parte, Mariano Jeger, VP Executive Creative Director de R/GA, habló del proceso de trabajo: “Empezamos a explorar esta tecnología junto al cliente y al equipo con foco en la interacción, para entender en dónde estaba la oportunidad. La encontramos en Retail y en ID, que además, es algo que en Chile queríamos promover especialmente. Lo interesante de la idea es cómo una experiencia que fue creada en 1999 se puede seguir reinventando a partir de una nueva tecnología”.

Nike y R/GA a nivel global, lanzaron la primera versión de la plataforma NIKEiD en 1999, permitiendo a los consumidores personalizar el modelo de sus zapatillas. Esta nueva experiencia en Realidad Virtual marca una evolución sobre cómo se interactúa con la plataforma de NIKEiD y el espíritu innovador de ambas compañías.

Link de descarga: NIKEiD VR Studio

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